When you work with a constantly growing team, scaling how you communicate can become a challenge.
One of the best ways to share information is with corporate company videos shared internally that address everyone's concerns. It might be tricky to consistently create engaging, high-quality videos with speed. Fortunately, it's possible to do this with AI video editors. Read on to discover some of the best tools for creating corporate videos.
What are corporate videos?
Corporate videos can be a broad category of video content. Often they are created by businesses and organizations for internal and external messages, depending on the intent and audiences.
In this case, we look at internal use videos where employees, stakeholders, and shareholders are the main viewers.
Types of corporate videos
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The purpose of a corporate video can vary greatly depending on what an organization might need it for. Here are some of the most popular uses for corporate content.
Training and onboarding videos
Training and onboarding videos are meant to guide and instruct both new and existing employees on new systems, policies, or skills.
They are helpful for introducing the newest members of the team to workflow processes and ongoing professional development. They can also ensure safety and compliance standards are accomplished without the need for a person to keep doing these tasks.
Corporate communication videos
Corporate communication videos are reserved for major company-wide updates. These can share corporate event details, senior leadership messages, and other advisories.
These videos are useful in maintaining transparency across employee morale and allow all employees to stay informed on company directions, values, and possible crisis managements.
Promotional or brand videos
Promotional videos are designed to build brand awareness. Viewers for this video type are potential job applicants, shareholders, investors, and potential partners. Sometimes, they can also be included in marketing campaigns to attract new customers.
The content in promotional videos offers insight on an organization's products, services, and other initiatives. It highlights the brand's unique selling points and why people might prefer the brand against other competitors in the industry.
Testimonials and case studies
Testimonials and case studies can be more than just a promotional tool to showcase a company's success. This type of corporate video can also be used as a learning tool for product and campaign development.
Testimonials feature stories from customers who have used the brand's product or service. This can help the business understand what they did right and how to improve offerings further. Case studies are similar to testimonials however present a more detailed reading of a customer's experience on a project or service. This can also help in reviewing and upgrading any existing products and services.
Event coverage
When company events occur, event coverage videos are meant to capture highlights and key moments. These events are primarily corporate launch parties, conferences, or internal meetings.
They are another great way to extend the life of an event by sharing a recap with people who could not attend in person. They could also be a promotional tool for the brand's website or future events.
Product demos and explainers
These videos are focused on explaining or demonstrating how a product or service works. They are particularly useful for complex products or services that benefit from a visual and detailed explanation to enhance understanding and interest.
AI Video Editing Tools for Corporate Video Creation
AI video editor tools have revolutionized the way corporate videos are created, making the process faster, more efficient, and often more cost-effective. These tools bring several advantages to the table, especially for businesses looking to produce high-quality video content without necessarily having in-house expertise in video editing.
1. Movavi Video Editor
Movavi Video Editor is an AI-powered video editing software for PC and Mac desktops. It offers a free version with no watermarks so you can easily test out whether the video editing tool works for your team. Because of its user-friendly UI, it's an ideal tool especially for beginners, minimizing the chance of a learning curve. In fact it can help editors create content in less than 5 minutes.
Pros
Movavi has a beginner-friendly interface, which means there's a smaller chance of encountering a learning curve. You can create even faster even when you've just started.
Create limitlessly with a wide range of stock videos and photos at no extra cost of paying for various media sources.
Produce impressive videos with audio editing tools for adding voiceovers, background music, and more.
Cons
Movavi does have limitations when it comes to customizing effects and transitions, which can be a challenge if you're looking to produce more complex corporate videos.
2. Veed.io
Veed.io is a video editor that has more than just your basic video editing features. It's also an AI video generator that can ultimately save you time in producing your corporate when you have limited resources and tight timelines. Yes, that means you can create talking head videos with synthetic avatars, images, and voiceovers.
Pros
Collaborative features that allow editors to work on a project simultaneously to save time in the creation process
It's a cloud-based platform, which is great for saving hardware space
Cons
There are limited features on Veed.io's free version
Unfortunately, because it's an online app, there is a reliance on the internet stability
3. Opus Clip
Opus Clip is another AI video editor that can simplify the video editing process by automating footage compilation. You won't need to spend hours scrubbing through multiple video clips to create a video. Plus, you can repurpose videos with co-pilot when you want to refresh your content.
Pros
Opus Clip has an AI-powered video assembly tool where you can also utilize dynamic layouts to build out your content
There are capabilities for simultaneous collaboration, which can prove helpful for bigger creative teams making your videos
You can also remove filler words from audio files
Cons
There are limited advanced video editing features
4. Fliki
Fliki allows you to produce narrated videos just from using text prompts. Artificial intelligence makes this text-to-speech technology possible so you can produce any how-to or instructional videos with the voiceover feature.
Pros
Fliki's text-to-speech technology makes voiceover creation and voice cloning possible and can help speed up the video creation process.
There is multiple language support so you can share your videos with diverse teams across the world.
You can also customize voiceovers based on your branding and company persona.
Cons
Limited video editing capabilities.
You do have less control over more creative approaches to video editing.
There is a free version; however, it is exported with watermarks
5. Wondershare Filmora
Wondershare Filmora is a video editing software that allows you to go into full production mode. You can build scripts, titles, and descriptions, as well as generate videos and edit them. This means it's great for corporate communications videos when you don't have a writer to assist just yet.
Pros:
Wondershare Filmora offers 4K support for high-quality exports
Unlock an extensive collection of effects and presets for easy and quick editing.
Cons:
You'll need to save file locally on a drive or computer.
There is a limited range of more advanced video editing features.
6. Pictory
Pictory.ai is an AI video editing software designed especially for businesses. You get all the features you need for after effects transitions, background music, and more with a text-based editor. This means you don't need any prior video editing skills to work with Pictory. You can even highlight content in the platform using a keyword or quote from the clip you're looking for. This is great for corporate event highlights.
Pros:
Work with a useful range of AI features to conduct your video editing tasks.
Use your team's branded elements as you produce your videos. This can help keep your content consistent.
Cons:
The video editor's voiceover quality can be improved.
Editing is heavily dependent on transcriptions.
7. Synthesia
Synthesia is another AI video generator that can help when you have limited resources or no footage to work with. Synthesia uses synthetic media with AI avatars to create your videos, which you can customize depending on your preferences.
Pros:
Create videos with customizable AI avatar
Use your own branded fonts and media by uploading them.
Change your videos, scripts, and avatars anytime with a simple prompt.
Cons:
Synthesia is dependent on scripts to produce content, which may need detailed descriptions.
There are voiceover limitations when it comes to using accents and pronunciations for different languages.
8. Steve.AI
Steve.AI is a text-to-video generation tool that allows you to create live-action and animated footage. It gives you access to millions of royalty-free assets as well which you can use for background music, filler footage, and so much more. Because it also works on a video template editing style, you can easily set up your own template to speed up your video creation for all your corporate videos.
Pros:
Automate video creation with easy text-to-video creation using scripts, blog posts, and audio.
Create custom video templates for more branded content that can use AI-driven video editing for faster processes.
Generate AI voiceovers for different languages with the right accents.
Cons:
Steve.AI does have its limitations as it misses some of the more complex video editing capabilities some videos might need.
9. Kapwing
Kapwing is another video editing software in the mix that does well in speeding up a team's workflow. With it you can automate video editing tasks like subtitling and trimming video clips. Aside from this, you still get creative control with the ability to do traditional video editing.
Pros:
Kapwing allows you to find and cut scenes from video footage that may be too long.
There is a mix of text-to-speech translation tools which can prove helpful for instructional videos.
Edit and collaborate on videos with your team in real-time.
Cons:
It does have a steeper price point compared to other video editors.
Notably, users have shared that there are instances of slow imports and glitches when using Kapwing.
10. Descript
Lastly, we have Descript. This video editor offers a very straightforward interface that lets creators and video editors record footage directly from the app. This can be very helpful for internal onboarding and instructional videos. It also uses AI to transcribe audio and video files so you can edit videos with text prompts.
Pros:
Overdubbing allows you to edit or change words in video and audio, saving you time from re-recording.
Edit with an AI-based video and audio editor.
Cons:
There is a heavy reliance on transcripts, which may not always be accurate.
The Benefits of Using AI Video Editing Software
There are many benefits to using AI video editing tools for creating corporate videos. Let's take a look below.
Time and cost efficiency
AI video editors can automate a lot of the more time-consuming aspects of video editing. This includes tasks like trimming clips, adjusting colors, and even adding effects.
AI technology allows you to automate many tasks and reduces the need for manual labor. This significantly cuts down on the time and costs for creating any of your corporate videos, while allowing you to reallocate resources to other business efforts.
Ease of use
Most AI video editors are designed to be user-friendly, which means they require minimal to no prior video editing experience.
Most of these tools allow businesses to produce professional-looking videos internally without the need to hire external video production companies or invest heavily in training staff on how to use some of the more complex video editing software.
Consistency and branding
Using an AI video editor can help ensure that all of your corporate videos maintain a consistent style and branding. This can make them easily identifiable if you use them for external use at any point.
Plus, if you use templates or predefined settings with an AI video editor, you can ensure that every video, whether a product demo or a training module, aligns with your brand identity.
Advanced analytics and insights
Some AI video editing platforms offer analytics and insights. These features allow you to see how the video performs across your viewers whether it's an employee, stakeholder, or shareholder.
These insights can include engagement rates, viewer drop-off points, and other metrics which can inform how you might need to optimize your content and improve future videos.
Personalization at scale
As your business grows, you may need to eventually tailor some of your content for specific teams or uses. AI can create more customized content through adjusting some elements of your video. This includes text, images, and even voiceovers, based on data inputs.
Personalization capabilities allow you to target your videos more effectively, enhancing engagement and information dissemination.
Improved accessibility
There are features like automated captions and translations. While they may not seem like much, it can make it easier to create videos accessible to a bigger audience like the disabled and other international teammates.
Content optimization
AI video editors can assist in optimizing content for different platforms, which can be helpful if you have multiple channels for sharing information.
With these editors, you can automatically adjust aspect ratios, resolutions, and even the content itself to match the preferences of various social media platforms or distribution channels.
Maximizing AI Video Editors
There are many kinds of corporate videos you might need to create for your business. It can become overwhelming, especially if your team is scaling at a rapid pace.
AI video editors can make it possible to create consistently engaging content to keep everyone in your team aligned and informed. Which of these AI-powered video editors would you choose?
