The best brand management courses I will share with you in this article will likely change your career as they are meant to assist you in scaling up your career. To work with credible brands, you would need to understand how brands are managed from start to finish. Good brand management courses provide you with the essential knowledge and skills, and they are tailored to cover every aspect of the brand development process. In this post, I review a selection of courses offered by reputable academies. The process starts with establishing a brand identity and then implementing effective brand strategies.
1. Brand Management: Aligning Business, Brand and Behaviour
This course, offered by the University of London on Coursera, is designed to impart knowledge and skills in corporate branding, brand marketing, brand management, and brand identity to participants. Delivered by Professor Nader Tavassoli, a distinguished thought leader in branding affiliated with a prestigious London university, the course has garnered exceptional acclaim with a remarkable 4.9-star rating based on 6,948 reviews, solidifying its status as one of the premier online branding courses. Accessible in eight languages, the course caters to a diverse audience, with an impressive enrollment of 410,356 students to date. Participants benefit from the flexibility to complete the course at their own pace within a reasonable timeframe of 17 hours, making it suitable for beginners. Coursera offers a complimentary audit mode, and students may also apply for financial aid, enhancing the accessibility of this esteemed course.
2. Brand Management - Great Learning
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This course, offered by Great Learning, serves as an introduction to the fundamentals of brand management. Covering key areas such as brand elements, brand strategies, and the pivotal role of a brand manager, it aims to provide comprehensive insights into various types of brand management and contemporary industry-specific brand elements. Upon completion of this course, participants will develop a nuanced understanding of the distinctions between marketing and branding. Enrollment in the course is complimentary, and upon successfully finishing the program, participants receive a certificate that can be shared on LinkedIn to enhance professional credentials. The course has a commendable 4.6-star rating. It is particularly well-suited for beginners, with over 10,000 students having enrolled. The instruction is delivered by industry experts, ensuring a high-quality learning experience.
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3. Create A Brand Strategy - LinkedIn
Instructed by renowned branding expert Lindsay Pedersen, this course provides in-depth insights into crafting effective strategies and establishing a strong brand position. The course focuses on key elements such as creating a brand personality, defining tone, and implementing activation strategies. The course has earned a commendable 4.7-star rating based on 1,781 reviews. Accessible through the LinkedIn Learning platform, the course comprises 17 informative videos. Upon successful completion, participants receive a certificate, validating their acquired skills. Notably, the course offers lifetime access, allowing learners to revisit the content at their convenience. Additionally, the course is backed by a 30-day money-back guarantee, providing added assurance. Priced at $34.99, it offers valuable insights and practical knowledge for individuals seeking to enhance their branding expertise.
4. Brand Strategy: Management of Your Brand Reputation - LinkedIn
Facilitated by the distinguished marketing and branding thought leader Chelsea Kroot, this course provides a comprehensive exploration into the construction and safeguarding of robust brands. The courses cover essential aspects of brand management such as Corporate Social Responsibility (CSR), diversity and inclusion, influencer management, and addressing negative reviews within the context of brand management. The course is designed to offer extensive insights. The course rating and review show a noteworthy 4.7-star rating from 464 reviews and shows nearly 20,000 learners have embraced it. The course encompasses 19 informative videos and is available for $24.99, accompanied by a 30-day money-back guarantee. Participants enjoy lifetime access to the course content after completion, and a certificate is attainable as a testament to the acquired expertise in brand management.
5. Brand Management - UCLA Extension
This course, offered by UCLA Extension, a prominent public continuing education institution affiliated with UCLA, is designed to cultivate expertise in building and managing organizational brands. Participants will receive instruction on essential tools crucial for successful brand development and management. The course offers flexibility, allowing students to engage in online, in-person, or hybrid formats during the winter, fall, spring, and summer terms. The course spans 11 weeks. The comprehensive curriculum comes at a cost of $855. The program covers various facets of branding, including its historical evolution and contemporary development. Students will learn to create brand structures across different business functions, with case studies forming an integral part of the course, providing practical insights and applications.
6. Brand Management: Build Successful Long Lasting Brands - Udemy
For those seeking top-notch brand management education online, Udemy offers a highly acclaimed and best-selling course providing a comprehensive guide on planning, growing, and managing brands for exceptional value. The course, totalling approximately 5.5 hours of content delivered through videos, lectures, and valuable resources, is instructed by an accredited professional. Tailored for marketing managers, brand managers, business owners, and marketing students, it is particularly suitable for beginners with no prior branding experience. The curriculum spans eight sections and 39 lectures, covering fundamental principles of brand management, brand differentiation, creating memorable customer experiences, and designing standout brands. The course addresses topics such as developing a strategic brand-building process, defining brand vision and purpose, ensuring branding consistency within teams, conducting brand audits, and evaluating brand growth. The course is priced at $89 with occasional discounts. It offers a certificate of completion and a 30-day money-back guarantee.
7. Strategic Brand Management - Edx
The Strategic Brand Management course, a 12-week program within the Marketing in a Digital World MicroMasters program offered by CurtinX, caters to marketing professionals, business leaders, and branding specialists. The courses provide a comprehensive introduction to brand management. The curriculum explores crucial topics such as brand equity measurement, brand element selection, and the design of effective marketing programs. Participants gain insights into skills like establishing brand positioning, planning integrated communications, and exploring customer-based brand equity. The course, available independently or as part of the MicroMasters program, offers strategies for reinforcing, extending, and revitalizing brands, along with insights into brand value chains and architecture strategies. While the audit track provides free access, the "verified track," offering a shareable certificate, is priced at approximately $200. This advanced-level course, conducted in English, is a vital component of the CurtinX MicroMasters Credential in Marketing in a Digital World, designed for professionals in marketing, communications, public relations, social media, and advertising. Prerequisites include the successful completion of MKT1x and MKT2x, and a Verified Certificate for each of the five courses is required to qualify for the MicroMasters Credential. The curriculum, structured into ten topics, covers key aspects ranging from an introduction to brand management to managing brands over geographic boundaries and market segments.
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8. Brand building for startups: how to win consumer mind? - Udemy
This comprehensive brand management course, expertly led by industry luminary Ryan Holmes, with over a decade of experience in brand strategy and successful product launches for major brands, serves as a valuable asset for individuals and businesses navigating the intricate landscape of brand development. The course is divided into four sections, offering practical insights into winning consumer loyalty, differentiating brands, and ensuring strong brand recognition. The course is tailored for a diverse audience, including startup owners, entrepreneurs, small to medium enterprises, brand managers, marketing professionals, and students. The curriculum covers fundamental aspects such as brand importance, building strong brand equity, and practical strategies for brand launches on a budget. Participants will gain actionable knowledge, from market analysis and brand differentiation to developing brand equity, creating brand identity, and establishing a unique value proposition. While specific pricing details may vary, the course represents a strategic investment, providing significant value for individuals and businesses aspiring to excel in the competitive realm of brand building.
9. Brand Management: Creating What Sets You Apart - Skillshare
This Skillshare brand management course places a strong emphasis on brand differentiation, guiding both beginners and experienced marketers in defining the values and vision of a company. With a concise one-hour duration, the course offers a series of small videos and resources, providing practical tips on establishing the six core pillars of an effective brand. The curriculum includes insights into making a brand stand out through marketing strategies. Through a hands-on project, students define the foundational pillars of a brand, namely mission, vision, and values. Tailored for individuals interested in pursuing a career in marketing and advertising, the course, consisting of 11 lessons and just over an hour of study, is designed to cultivate essential skills. The course covers topics from the introduction to brand development to defining a brand's mission, values, and vision. The course also explores elements such as voice, tone, and personality development, strategic positioning, visual branding, and operationalizing brand strategy. Priced at approximately $19 per month for a Skillshare premium subscription, beginners can enjoy the first seven days for free. This course offers a Certificate of Completion upon its successful conclusion, making it a valuable investment for those seeking hands-on learning in brand management.
10. Fundamentals of Brand Development- Alison
The "Fundamentals of Brand Development" is a free online marketing and branding course offered by Alison, catering to both beginners embarking on their branding journey and professionals in sales, marketing, and business seeking a deeper understanding of brand development. The course is structured into three modules, covering essential elements such as brand strategies, marketing efforts, brand identity, and management. Beyond theoretical insights, the later modules provide practical guidance on designing a brand purpose, conducting competitor and customer research, crafting effective brand stories with consistent messaging, and exploring methods to enhance brand image. The course spans a duration of 5 hours and concludes with a comprehensive assessment. While the certification is accessible for free, certain certificates upon completion may entail an extra fee.