Knowing how users interact with your app is critical to measuring how effective a tool it is for your business. An app isn’t usually a one-and-done task for a business; it will often require multiple changes over the years to continue offering customers the best possible service. It is rare, if not unheard of, for a business to launch the perfect app on its first attempt.
There are many things to analyze when it comes to measuring the success and effectiveness of your app. You will need to take these measurements time and again or run the risk of falling behind your competition. KPIs can be a great way to consistently analyze how successful your app has been and how you can improve in the future.
Installation
How many installs your application gets can be a great starting point for analyzing its success. In addition, the more installs you have, the more you will be seen on the app store, so looking at initial installs over the first 24 hours and the first week of your app being operational can tell you a lot. You should also track where the installations are coming from so that you can assess how well your marketing strategy is shaping up and where you need to target more money and recourses.
Activity
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The people using your app will tell you a lot about how effective it is and what you need to do to improve engagement from other areas and keep the users you have interested. You should look at which parts of your app are used most by users and which areas are lagging in engagement. Activity and engagement are crucial to measuring your install rate, as you will need to identify if there is an issue causing users to stop engaging with your app after they install.
Retention
Tracking how well your app retains customers can be invaluable to knowing who your core customer base is and where to target your attention. You can measure this KPI over a set period of time, whether the same 24 hours or within a few days or a week. If your app is successful, you should have a high retention rate, and if that rate is low, it could be a sign that something isn’t quite working with the app.
Testing
Testing is something you should do with your app regularly, as it can directly impact the number of people who install, use, and keep your app. Your app should be a well-oiled machine, so testing should be built into its lifecycle. It may help to use application testing tools from experts like ForAllSecure, which makes the process of testing much faster and more effective. Using tools like the ones ForAllSecure offer, you can focus on the development of your app without worrying about testing and security.
Rating
The rating your app gets on the different app stores it is listed on will make a massive difference to its success and uptake. You need to find ways to drive up the number of ratings you get and look at the reasons given for any less-than-positive ratings. Reviews can often be more effective ways of identifying issues or positives that users have found, so you should look at reviews wherever you can find them, whether on app stores or other places like Google. It goes without saying that having thousands of reviews and ratings will not serve you well unless they are at least majority positive.
Purchases
You will need to keep track of the purchases made by users in your app so that you can identify what products or services you offer that generate the highest engagement. This can help you identify trends within your user base and ensure that you aren’t wasting time and resources on things that aren’t serving your business well.
Subscriptions
If you offer a subscription to your application, you will need to see how well people are engaging with this. You should also monitor how many people unsubscribe from your app, as this can tell you a lot about whether users find the subscription valuable. If the app is getting more unsubscribes than subscriptions, then you may need to rethink your pricing structure, the premium services offered and other things that could impact how committed users will be to the app.
Conclusion
How you measure your app’s success will determine the steps you need to take to improve. It is important to look at the whole picture and not just certain parts like revenue. Revenue can be a great indicator of how successful your app has been, but it may not show you how much room for improvement there could be. Take regular measurements of various KPIs to find out more about your user interaction and help your app be one of the best around.
