The job description of a Brand Ambassador outlines the duties and responsibilities of people responsible for promoting specific brands. Their responsibility is to establish and maintain the connection between the company's presence and the client. Brand ambassadors can promote their clients' brands or products on various platforms, including blogs, personal websites, and social media. A Brand Ambassador will additionally represent the business at particular events where they can conduct product demos.
Related: Social media brand ambassadors
Brand Ambassador job description: Overall Purpose
Promotes brand(s) to increase brand awareness and help drive sales.
Brand Ambassador job description: Primary Duties
Advertisment
- Maintains relationships with vendors and merchants that sell the company's products or services by establishing clear and consistent communication.
- Implements the company's marketing strategy at events by working with the company's marketing department to gain and understand the necessary concepts.
- Represents the brand's voice and personality at various events by understanding the company's vision, mission and goals and keeping abreast with the company's products and services.
- Drives brand awareness and attracts new customers by posting about the company's services or products on various social media platforms, chat groups and message boards.
- Keeps clients engaged by posting videos and reviews about the company's product or service and inviting clients to brand events.
- Promotes the brand by sharing ideas with supervisors about new ways to market the brand.
- Tracks media campaigns, metrics and customer preferences by monitoring website analytics, client engagement, customer feedback, and conversion rates.
- Assists customers by monitoring customer feedback and escalating complaints to the company's marketing department.
Related: Brand management essentials
Brand Ambassador job description: Educational Requirements
The Brand Ambassador job description lists various qualifications for the prospective employee to function effectively in this role. Below are some of the educational qualifications often listed in job descriptions for Brand Ambassador.
- High school diploma
- Other organizations may require a degree in a related field, such as marketing, communications or any other liberal arts.
Related: Brand Manager Job Description
Brand Ambassador job description: Experience Required
Most of the candidates for the Brand Ambassador role are trained on the job. Despite this, some organizations demand a certain amount of marketing expertise in the industry under which the business is categorized. Below I list some of the experience requirements for this role.
Companies usually hire Brand Ambassadors with previous experience in promotions, sampling, retail, customer service and driving sales. Some employers prefer candidates with several years of experience in brand marketing and brand content creation on various social networking sites blogs or social media accounts. An extensive public presence or social media following is beneficial.
Brand Ambassador job description: KSAOs
Brand Ambassador job descriptions often list the important Knowledge, Skills, Abilities and Other characteristics required for a person to be successful in this role over and above the required academic qualification and listed experience.
Knowledge
- Knowledge of solid social media presence on multiple media platforms to help engage with customers and find out what people are saying about the brand
- Knowledge of creating online content to reach and engage with your target audience
- Knowledge of scheduling tools for social media to help plan and free up the time to interact with the customers.
Related: Increase Your Visibility on Social Media
Skills
- Excellent verbal and written communication skills to allow the target audience to understand the information shared.
- Excellent presentation and oratory skills to allow for easy relaying of information to the audience.
- Excellent persuasive and marketing skills to change preconceived notions of potential clients and make them believe in them.
- Strong interpersonal skills to be able to communicate well with others.
- Attention to detail and time management skills to improve the business productivity, efficiency and performance
Abilities
- Ability to generate creative marketing and promotion ideas to elevate the brand and company products.
- Ability to have a flexible schedule to fit other commitments and activities around work.
Other Characteristics
- An outgoing, friendly personality and a desire to meet new people to allow for better brand/company marketing.
- The ability to multi-task is crucial because the Brand Ambassador must interact with multiple clients effectively.